How To Use Social Media For Bloggers

As a blogger, using social media is a real benefit to you. It is smart, quick and gets your blog out there for the world to see. So choosing the right platform for your posts is important. You have a selection of different social media platforms to use, some will work better for you, than others. So you need to find what works for you. 

Social Media Platforms

Pinterest - You can add a Pinterest button to your blog posts and share it on Pinterest, where other bloggers or followers will find it and reshare it. A lot of bloggers find they get loads of traffic from Pinterest. This platform works really well for craft posts because People will look on Pinterest before anywhere else. Build your platform and followers and regularly post on there.

Facebook - This is the platform that most of the world use. It's easy and you can really express yourself. Many bloggers use Facebook to microblog on and you can pay to advertise your posts so you reach a wider audience. As well as your personal page, set up a blog page. This is where people can like your posts and you can share your blog posts or other bloggers posts. Sometimes on my Facebook page, I share MEMEs, jokes and other peoples posts. This mixes it up a bit and gives a variety for your readers to read.

Twitter - This is a fast-moving platform and is good for conversations on. You can write 280 characters, which isn't so good if you have a lot to say, but now you can link the tweets to make it more of a story. Be careful that you chat on Twitter and don't just use it to drop your blog links, You could find yourself muted by your followers or even unfollowed. Tweets are an excellent way of getting peoples attention.

Instagram - Probably my favourite platform, you add your photos and write a little bit about it. Again its where many bloggers microblog because it is quick and easy. Make sure you post regularly because the more you post, the more likely your posts will be seen by your followers. Using hashtags will help your posts reach a wider audience, so use a variety of them. Don't use the same hashtags all the time because it will get samey and Instagram don't like it. You might want a personal Instagram and a brand one.

Social Media Scheduling

This is something you are going to want to invest in to help you progress with your social media activity. It is a lifesaver if you work as well as the blog. The way a social media scheduler works is by posting your social media content for you. You simply set a time that you want a tweet or post to go out and it will do it for you. You can even schedule for people to read your social media whilst you sleep through the night.

Schedulers such as ContentCal are excellent Social media marketing tools because plans start at only $17 a month, it is so much cheaper than hiring a VA. They will charge you that more (or more) for an hour work. As a blogger, social media will take so much admin out of your hands and give you extra time throughout the day to create beautiful content for your blog.

When you use ContentCal, you open the page on the social media calendar and you add the posts that you want to promote. If you are going away for a week and want to ensure your social media is up to date, you can choose those dates and make sure you are covered on all of your platforms.

One of the best things is that you get a two-week free trial before you have to start paying for the scheduler. Also if you book a walkthrough of ContentCal, they will give you a $30 credit to use on the website. It's a win/win situation.

Some Tips On Social Media

  1. Don’t follow someone and then unfollow them as soon as you get a follow back. This is not liked amongst social media users and it gets your name or your brand name a really bad reputation. Social media users talk to each other and they know it’s happening so you will find your social media account blocked from them. This means you have lost a fair bit of audience that could be your future interaction.
  2. Always remember that you’re representing yourself as a brand, stay true to your brand. It’s no good pretending In a blog or website that you’re a wholesome mum that never does anything bad if you’re a vodka swigging, swearing mum on social media. People like to see the real you, all of the time.
  3. Remember that your boss can see what you’re doing or be writing on social media! Don’t write about colleagues and expect to get away with it. Also, potential new places of employment will check you out on social media before employing you.
  4. Use the correct hashtags for the picture or post that you’re writing. This gets to the correct place and it is seen by the right people. You can find a blog post of good hashtags here.
  5. Make sure your spelling is correct – it will get picked up by the grammar police.
  6. Don’t ever write about someone, that isn’t true. You could get into a lot of trouble.
  7. Taking other people’s pictures is a big no-no. Just because you found it on Google, doesn’t mean it was yours to take. It belongs to someone and you can get into a lot of trouble .instead use your own images or go to a website such as unsplash for royalty free pictures.
  8. Always get your family involved because they will share with you and you reach a bigger audience.
  9. Interact with your followers, you see so many big companies only ever interacting with complaints and not the normal everyday comments. Some companies choose to ignore comments completely, do not do this because these followers make you as popular as you are and they can take it all away in an instant. Ignoring your followers shows you to be an uncaring brand and you will have people walking away. Like people’s pictures and they will like yours back in return.