Monday, 2 February 2015

The Decline Of A British Favourite


Tilly is a bit of a cheese monster, given half the chance and she would eat a whole pack of cheese if she could. She loves all sort of cheese from Cheddar to cream cheeses. Thats why when I saw the survey by Anchor® Cheddar shows we’re shunning the simple cheese sarnie! I mean how can this be happening? A Great British classic, the traditional cheese sandwich, is in decline according to a survey of 2,000 adults by British cheese brand, Anchor® Cheddar



The survey conducted by Yougov looked into the nation’s eating habits and discovered that although we place cheese as our favourite nostalgic sandwich, we just aren’t tucking into them that often. In fact, 55% of those surveyed had not eaten a cheese sandwich during the past week.
BRITAIN’S TOP NOSTALGIC SANDWICHES
1. Cheese (21%)
2. Egg and Cress (17%)
3. Ham (14%)
4. Corned Beef (11%)
5. Jam (6%)

And it looks like the younger generation have forgotten how great tasting a cheese sandwich can be, as only 13% of 18 -24 year olds have eaten one in the last week compared to a quarter of 45-54 year olds. There’s also a north south divide when it comes to tucking into our favourite lunchtime sandwich with 50% of northerners enjoying a cheese sandwich in the last week, vs. only 35% of Londoners.

Louise Thornton from Anchor® Cheddar says, ‘It’s a real shame that the cheese sandwich is in decline. It’s a deliciously simple pleasure that’s easy to make, cheap to create and so a perfect treat. We can’t wait to remind the nation what they are missing out on during our tour of the UK’

Anchor® Cheddar is going on tour to 100 locations across the UK from 6th February, campaigning to get us supporting the classic cheese sandwich.
Visit www.facebook.com/anchordairy to follow the tour and #getonboard with their campaign.

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